We believe that Decision-making is at the heart of every business venture. It influences every facet of an organization from its identity to its progress.
Decision-making has two facets – intuition and analysis. Intuition
taps into our accumulated experiences, emotional intelligence and wisdom. Analysis harnesses the power of Data – facts, figures, trends and patterns. The art of effective decision-making is about embracing the synergy between intuition and analysis.
Analysis grounds our choices in sound reasoning. Without analysis, decisions can sometimes be reduced to mere guesses. But analysis requires multidisciplinary skills – statistics, mathematics, computer science, and domain expertise. This makes analysis challenging and time-consuming; hence it is largely avoided. Data Analytics has come to our rescue here. We can now meet this challenge head on.
Data Analytics can enable us to leverage the full spectrum of decision-making tools and bring about a huge paradigm shift in the decision-making process. This can transform not just organizations; but societies and nations too. It is up to us to systematically harness the power of Data Analytics!
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We believe that Decision-making is at the heart of every business venture. It influences every facet of an organization from its identity to its progress.